Yaji
New venture
Built to outlast.
Títí is a Lagos brand studio that builds and rebuilds West African businesses. We shape the names, stories and systems that make a customer choose you twice, then keep choosing.
Lagos / Accra
Selected work
Capabilities
A small senior team with a wide network of makers across the continent. We work as one partner from the first market walk to the fifth year of growth.
For founders and companies starting something from nothing. We join as part of the founding team: we find the gap, test it with the people who would pay to have it filled, and build the brand that fills it.
Tools
- Market sizing
- Market walks and interviews
- Trend reports
- Vision and value proposition
- Retail and digital strategy
- Product and service design
- The investor story
Work and notes
Start at the market, not the deck
March, 2026.
For businesses whose name, look and voice no longer match what they have become. We go back to what is true about you, then design a system that holds from a shop sign in Yaba to an icon on a phone.
Tools
- Brand audit
- Positioning
- Naming
- Voice and writing
- Visual identity
- Packaging
- Guidelines
Work and notes
Harmattan
Brand foundation
What a brand owes its city
June, 2025.
For teams with one hard question and no time. In ten working days we frame it, make three answers you can hold, put them in front of customers, and leave you with a decision.
Tools
- Framing workshop
- Customer sessions
- Three routes
- Prototypes
- A decision report
Work and notes
Danfo Pass
Identity and launch
Ten days, one decision
August, 2025.
For brands that have launched and now need to grow without losing themselves. We stay on as a standing team for campaigns, new products, new markets and the everyday upkeep a brand needs.
Tools
- Campaigns
- Content systems
- New markets
- Range extension
- Brand management
- Training
Work and notes
Kofa Indigo
Brand acceleration
Pricing through the squeeze
November, 2025.
Think
Notes and findings from the studio, our clients and people we admire, on culture, commerce and the way West Africa buys.
September, 2026.
Lagos as a brand
A research piece on what the city already says about itself, and what it could say next.
January, 2026.
Photos: the December open studio
A look back at a year of work, with friends, food and a very long table.
November, 2025.
Pricing through the squeeze
How three of our clients held their prices, and their customers, through a falling naira.
March, 2026.
Start at the market, not the deck
Why every new venture we take on begins with a morning in an open market.